Camping

Camping

Camping

 PiNCAMP.de 

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High-performance marketing packages

ADAC Online has never been more relevant for campsites. With your presence at PiNCAMP, we guarantee you excellent visibility on Google.de *. Get even more visibility with potential guests through modern advertising formats with guaranteed performance.

Our previous experience shows:
Campsites with a marketing package receive 16 times more profile visits than campsites without a marketing package

* Source: Analysis of Searchmetrics Visibility Index from May 2019 to April 2020.
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Visits online

Prices online marketing packages

Until 10/2018 "ADAC Campingwelt", from 11/2018 "PiNCAMP".

"COMFORT" example

Visits have increased 604% since 2017, and the price is now being adjusted for the first time.

PiNCAMP - Themes

We put you where you belong: Position yourself prominently with your topics
directly on the destination pages.

Placement: 
On all destination pages (pincamp.de + pincamp.ch) as well as within a dedicated
section

Display:
Rotating presentation on destination pages, preferential
Placement in the respective topic categories

Call to action:
● Tile leads to the profile on PiNCAMP.de/ PiNCAMP.ch
● Button leads to the campsite as clickout

Booking period:
Annual

COMFORT customers
(DE/CH)
239 € / 119 €

PREMIUM customers (DE/CH)
359 € / 179 €

PREMIUM PLUS customers
(DE/CH)
479 € / 239 €

PiNCAMP - Small & Charming

“Small & Charming” is THE new section for campsites with up to 100 tourist pitches
and a maximum of 50% additional permanent camping pitches.
 

Placement: 
On all destination pages (pincamp.de + pincamp.ch) as well as within a dedicated
section

Display:
Rotating display on destination pages,  exclusive placement for advertisers only in the new “Small & Charming” section

Call to action:
● Tile leads to the profile on PiNCAMP.de/ PiNCAMP.ch
● Button leads to the campsite as clickout

Booking period:
Annual

Per year (DE/CH)
419 € / 209 €

„With ADAC Camping / PiNCAMP we have a strong partner at our side to increase the sales reach and visibility of Italian campsites in Germany. With its history and expertise, ADAC Camping is our first point of contact in Germany.“
Alberto Granzotto
Alberto GranzottoPresident FAITA FederCamping
"With PiNCAMP's online bookings, we've done very well with occupancy for the 2021 season. The combination of PiNCAMP and our camping software is sensational."
Sascha Zwerg
Sascha ZwergGenuss-Ferien Natur und
Strandcamping am Jabelschen See
"Through the initiative of Pincamp / ADAC Camping, we have been able to significantly increase our visibility in 2021."
Rolf Kopper
Rolf KopperManaging Director - Tourismus GmbH Gemeinde Dornum /
Camping am Nordseestrand
"The industry and especially our guests are flexible and unconventional. Online booking must be just as unconventional and flexible. With PINCAMP's availability tool, transparency is created for the guests and yet the booking is made via the campsite's own website, which means no extra work for the operators."
Camping Wirtshof
Camping Wirtshof
"We too see the shift in the camping industry towards online bookability. It's a good thing that ADAC is giving campers the ability to find and book our campsite online through another avenue. That brings us noticeably more bookings."
Petra Krieg
Petra KriegCampingplatz Horn
"Since the beginning of our collaboration, PiNCAMP has been one of the most important sources of referrals for our resort. With years, our partnership has only grown."
Frane Skoblar
Frane Skoblar Zaton Holiday Resort
"PiNCAMP is a reliable and innovative partner for us. And thus enormously important for achieving our long-term goals. Thanks to the successful cooperation and the use of the online booking option, our camp was among the 50 most popular camps in Croatia in 2021."
Sanja Bosnjak
Sanja BosnjakCamping Stobrec Split
"We have been working with ADAC for more than 40 years, because through this partnership we receive many bookings from Germany. Of course, we are continuing this partnership."
Gianmaria Cappellano Rizzardi
Gianmaria Cappellano RizzardiCamping Village Tahiti
"The experience of a reliable and specialized partner like PiNCAMP is always an added value. As is the possibility of booking a vacation directly online, thanks to the company's dedicated channels."
Club del sole
Club del sole
"ADAC has always been a reference point for us for the publication of the camping guide and from now on also as a booking system on the Pincamp platform, where thanks to the commercial agreement with Faita we can also benefit from the discounts. A practical and functional way to reach the German customer."
Fabio Poletti
Fabio PolettiTitolare Family Wellness Camping al Sole
e Presidente Faita Trentino
"Baia Holiday Group has always been closely associated with ADAC and has placed its villages on the Pin Camp portal as soon as the opportunity arose. We consider PiNCAMP a strategic partner and will certainly continue the cooperation in the coming years."
Marco Folli
Marco FolliBaia Holiday
"We are very satisfied working together with Pincamp / ADAC Camping and we see it is very good for our business that we are a part of ADAC Camping Booking."
Dorthe og René Kofoed
Dorthe og René KofoedHorsens City Camping
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"With PiNCAMP's online bookings, we've done very well with occupancy for the 2021 season. The combination of PiNCAMP and our camping software is sensational."
Sascha Zwerg
Sascha ZwergGenuss-Ferien Natur und
Strandcamping am Jabelschen See
"Through the initiative of Pincamp / ADAC Camping, we have been able to significantly increase our visibility in 2021."
Rolf Kopper
Rolf KopperGeschäftsführer - Tourismus GmbH Gemeinde Dornum /
Camping am Nordseestrand
"The industry and especially our guests are flexible and unconventional. Online booking must be just as unconventional and flexible. With PINCAMP's availability tool, transparency is created for the guests and yet the booking is made via the campsite's own website, which means no extra work for the operators."
Camping Wirtshof
Camping Wirtshof
"We too see the shift in the camping industry towards online bookability. It's a good thing that ADAC is giving campers the ability to find and book our campsite online through another avenue. That brings us noticeably more bookings."
Petra Krieg
Petra KriegCampingplatz Horn
"Since the beginning of our collaboration, PiNCAMP has been one of the most important sources of referrals for our resort. With years, our partnership has only grown."
Frane Skoblar
Frane Skoblar Zaton Holiday Resort
"PiNCAMP is a reliable and innovative partner for us. And thus enormously important for achieving our long-term goals. Thanks to the successful cooperation and the use of the online booking option, our camp was among the 50 most popular camps in Croatia in 2021."
Sanja Bosnjak
Sanja BosnjakCamping Stobrec Split
"We have been working with ADAC for more than 40 years, because through this partnership we receive many bookings from Germany. Of course, we are continuing this partnership."
Gianmaria Cappellano Rizzardi
Gianmaria Cappellano RizzardiCamping Village Tahiti
"The experience of a reliable and specialized partner like PiNCAMP is always an added value. As is the possibility of booking a vacation directly online, thanks to the company's dedicated channels."
Club del sole
Club del sole
"ADAC has always been a reference point for us for the publication of the camping guide and from now on also as a booking system on the Pincamp platform, where thanks to the commercial agreement with Faita we can also benefit from the discounts. A practical and functional way to reach the German customer."
Fabio Poletti
Fabio PolettiTitolare Family Wellness Camping al Sole
e Presidente Faita Trentino
"Baia Holiday Group has always been closely associated with ADAC and has placed its villages on the Pin Camp portal as soon as the opportunity arose. We consider PiNCAMP a strategic partner and will certainly continue the cooperation in the coming years."
Marco Folli
Marco FolliBaia Holiday
"We are very satisfied working together with Pincamp / ADAC Camping and we see it is very good for our business that we are a part of ADAC Camping Booking."
Dorthe og René Kofoed
Dorthe og René KofoedHorsens City Camping
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Marketing Packages:

BASIC

COMFORT*

PREMIUM

PREMIUM PLUS

PiNCAMP Online Booking 

Online Booking

Improved visibility through integration in search results by date

✔

✔

✔

✔

Very low booking commission

10%

8%

8%

8%

Your personal presentation on PiNCAMP

Unlimited number of images

✔

✔

✔

✔

Display of your ADAC classification (if available)

✔

✔

✔

✔

Display of your ADAC Campcard discounts (if participating)

✔

✔

✔

✔

No ads from other campsites on your own PiNCAMP profile

✘

✔

✔

✔

Featured link on your PiNCAMP profile to your homepage

✘

✔

✔

✔

Display of your telephone number and contact e-mail address

✘

✔

✔

✔

Your logo on your PiNCAMP profile

✘

✔

✔

✔

Access to your personal statistics

✘

✔

✔

✔

Receive booking requests

✘

✔

✔

✔

Detailed search engine optimized description of your campsite

✘

✘

✔

✔

Integration of your Youtube video and webcam link

✘

✘

✔

✔

Link to your homepage in your picture gallery

✘

✘

✘

✔

Higher visibility on PiNCAMP

Placement on destination and theme pages ahead of campsites of the BASIC package

✘

✔

✔

✔

Significant increase in profile views compared to BASIC

✘

x 44 compared to Basic

Significant increase in profile views compared to Comfort or Premium

✘

✘

x 4 compared to Basic

x 2 compared to Premium

Significant increase in profile views compared to Comfort or Premium

✘

✘

✔

✔

Power Rotation | Rotation of your campsite on destination pages

✘

✘

✔

✔

One Facebook post, reach at least 10,000 contacts

✘

✘

✔

✔

Additional social media promotions, reach at least 10,000 contacts

✘

✘

✘

✔

Your campsite rotates as an ad on BASIC campsites

✘

✘

✘

✔

* COMFORT MINI: Discount for campsites with up to 80 tourist pitches and rental accommodation.

online_marketingpakete_2023_en
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Download
media data

Your advertising opportunities

ADAC Camping- und Stellplatzführer App
PiNCAMP.ch
PiNCAMP.de
Campingfuhrer_Covers-3D
ADAC Stellplatzführer
PiNCAMP Magazin Yes we camp!
PiNCAMP Highlights
campcard_product_general
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To the overview

ADAC Camping is also number 1 online. Our portal PiNCAMP.de consistently occupies the top positions on Google and with PiNCAMP.ch we reach campers in Switzerland.

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Anmeldung
PiNCAMPUS Abschlusstag


Treffen Sie uns persönlich und fragen Sie alles rund um PiNCAMP, Digitalisierung und die Campingwelt. Im Anschluss gibt es bei Speisen & Getränken einen informativen Abschluss mit Fakten & Zahlen von PiNCAMP. Um zeitnahe Anmeldung wird gebeten, die Teilnehmerzahl ist begrenzt.

Datum:
15.11.2022 (am Vortag des Norddeutschen Campingtages)

Ablauf:
12:00 - 15:00 Uhr: Persönliche Gespräche
15:30 - 17:30 Uhr: Abschlussvortrag, Speisen & Getränke

Ort:
ATLANTIC Grand Hotel Travemünde
Kaiserallee 2
23570 Lübeck – Travemünde


Ihre Daten


12:00 - 15:00 Uhr
Vereinbaren Sie ein persönliches Gespräch mit uns:


15.11.2022 - 15:30 - 17:30 Uhr:

We are happy to advise you

Sales & Account Manager

E-Mail: partner@adac-camping.de
Telefon: +49 (0)30 814 570 951