Experience, trust, innovation:
Your advertisement at ADAC Camping

Increase your visibility, generate more bookings and benefit from our digital experts.

marketing packages

Market leader in the book trade

Online Booking


In brief

Preparations are in full swing and we are pleased that on January 14, 2022, we will once again be hosting the ADAC Camping Gala live in Stuttgart and awarding campsites and a prominent personality of the industry for their achievements.

> All information  

Your campsite has been classified by the ADAC? Show it to your website visitors. Download the official ADAC classification icons now.

> Download  

You want to know more about the ADAC classification or would like to find out about the evaluation criteria? > Click here.

You have been notified by your account manager that you are one of the top 100 campsites on PiNCAMP.de? Then share the success with your website visitors. Download the corresponding icon now and embed it in your website. > Download

You don’t know if you belong to the Top 100 campsites? We are happy to provide you with this information. Please send us an inquiry via the contact form > Contact

ADAC Camping has programmed a direct connection to Compusoft. From now on you can get information from us and start getting bookings from PiNCAMP easily and comfortably directly into your system as early as in the coming season. Please contact us!

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With PiNCAMP we have created a new, modern camping platform.

On pincamp.de, the power of the ADAC brand is combined with the agility of a startup. As a further step to position ourselves as a leading multimedia provider in the European camping industry, the online camping portal “PiNCAMP powered by TCS” was launched in 2020 at pincamp.ch in cooperation with the Swiss Mobility Club.
Benefit from attractive marketing packages for your campsite on both portals!

ADAC Camping GmbH is also successfully represented in the app store: The ADAC Camping- und Stellplatzführer app remains the standard as the best-selling camping app in Europe.

Discover all the options for placing your campsite.

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Innovation instead of standstill: The ADAC Campingführer (Camping Guide), since many years the main guide for
enthusiastic campers and caravanners in Germany, will be renewed in 2021 and relaunched with a major marketing campaign. A fresh layout and inspirational content will significantly improve the reader experience and carefully modernize the classic guide.

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10.000 campsites

9.000 destinations

40.000 user ratings

Over 1 mio. sessions per month

Most visible camping portal on Google.de

Almost 33.000 reservation requests in 2019

"The corona crisis has hit all of us very
hard in the shortest time. It is now more important than ever to keep working together and find solutions that open up new perspectives for the future. In order to increase your visibility as much as possible for the very important 2021 season and preserve your liquidity at the same time, we have combined several measures."

Uwe Frers
CEO ADAC Camping GmbH